Signals of Hotel Effort on Enhancing IAQ and Booking Intention: Effect of Customer’s Body Mass Index Associated with Sustainable Marketing in Tourism

Since outdoor air pollutants may penetrate into hotels, indoor quality (IAQ) has recently developed as an important criterion for tourists’ decision to choose traveling destinations and business travelers select accommodation. Thus, some hoteliers have raised concerns about the negative effects of emerging issues on guests’ experience are willing invest in improving IAQ. Unlike hotel’s currently offered services products which observable, improved IAQ is almost invisible mitigation technology new hoteliers, consumers researchers tourism. Hence, search understanding relationship signals communicating effort enhancement booking intention plus mediating moderating factors become main objective research can fill knowledge gap meet practical need. The study found that more reinforced included website presentation, higher travelers’ intention. trust hotel partially mediated between perception input by their Further, finds online does exist a segment who high health-conscious. Additionally, influence health-conscious traveler’s via portal dependent variable—hotel was statistically significant. findings enable managers deeper potential customers’ rooms marketing communication cleaning effort. results serve reference designing effective programs channels hotels’ endeavor improve quality, especially sustaining tourism development post-epidemic era. unveils applied measures not being documented hospitality journals.